Insights Series | Next Generation Customer Experience: Using Data Analytics and AI to Drive Differentiation
The CTA Insights Series is a quarterly breakfast event that takes a deep dive into an emerging technology topic. September's event includes an in-depth presentation from IDC analyst Alan Webber followed by a panel discussion and and a behind-the-scenes technology tour of Coors Field.
Next Generation Customer Experience: Using Data Analytics and AI to Drive Differentiation
We are living in the new age of the technology-driven experience economy, where what differentiates one company from another in the eyes of the customer is the experience they provide. What has been the genesis for this new age? Computing power, AI, data, analytics, user interfaces, and other technologies are changing how companies can interact and engage with customers while customers using similarly capable consumer technologies are becoming habituated to better and more engaged experiences. The result is an endless cycle of technology adoption that continues to drive the experience forward and is becoming the primary point of competitiveness between brands. How should brands and technology companies view this new world? By understanding that the cornerstone of an experience is the technology employed on both the company side and the consumer side. Come learn about how new and emerging technologies are building out this foundation of experience and transforming the experience landscape, and what you need to be thinking about tomorrow to provide that differentiated experience to your customers.