Digital Fan Engagement and Launching a New Team

Description

How do sports organizations optimize for digital? And what can businesses outside of sports learn from their experiences? Sean Phaler, Director of Digital Marketing for the Carolina Panthers and Charlotte FC, will share his story and tips in this month’s Tech Talk. During this conversation with Sean, we’ll discuss his team’s journey through launching MLS club Charlotte FC from scratch. Designing, developing, and launching the website in three weeks — then quickly scaling to accommodate traffic surges. How Charlotte FC and the Carolina Panthers adapted when COVID hit and learned from that experience. Along with creative digital marketing strategies, both teams are using to engage fans and boost ticket sales.